I came across this great post by Sam Barnett, the CEO at Struq, a provider of advertising technology. This industry is dominated by US corporations globally, but a few European companies are making inroads into the US market as well. This comes at a price, and he describes some of the mistakes they made and experiences they gained. From a cross-cultural perspective, you would think that the US and the UK are quite similar, but they really are "two countries separated by a common language" as G.B. Shaw wrote. This is most evident in the way people sell themselves in job interviews - as Mr. Barnett describes bullish*tting salesmen:
"The first seven vice presidents I interviewed to lead the New York office all said they had been instrumental in selling their previous company to AOL/Yahoo/Google. I’m not kidding. I could not believe my luck (and probably shouldn’t have)."
https://www.linkedin.com/pulse/article/20140929140942-6454947-an-8-figure-run-rate-in-15-months-a-uk-start-up-in-the-us
"The first seven vice presidents I interviewed to lead the New York office all said they had been instrumental in selling their previous company to AOL/Yahoo/Google. I’m not kidding. I could not believe my luck (and probably shouldn’t have)."
https://www.linkedin.com/pulse/article/20140929140942-6454947-an-8-figure-run-rate-in-15-months-a-uk-start-up-in-the-us